Luisa Lorè (Uni of Innsbruck)

The Perception of Second-Hand Clothing: An Experimental Design

Abstract :

The EU generates 12.6 million tonnes of textile waste annually, but only 22% is collected for recycling or reuse. Our research project aims to understand consumers’ attitudes towards second-hand goods, specifically related to image concerns in the clothing industry, through two connected survey experiments. The first survey investigates if there is a negative perception of buyers of second-hand clothes. The second survey aims to improve people’s negative perception of second-hand clothes by presenting them with unbiased opinions from the first survey and asking them to choose between vouchers for first or second-hand clothes.