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Accueil > Membres > Les membres > Annuaire

Fadairo Muriel

Toutes les versions de cet article : English , français

Associate Professor of Economics - HDR
French Qualification to be Full Professor - Feb. 2015

  • French Coordinator of the USP-COFECUB Program BRAFRAN (2017-2020)
  • Scientific Coordinator of the ISoF 2018 International Conference (link)
  • Co-Chair of the biennial FDNEC International Workshop (link to FDNEC 2016 Website)

Research fields
Contract Theory, Applied Econometrics, Managerial Economics, Business Economics

Keywords
Contractual design, vertical restraints, distribution networks, franchising, knowledge flows

JEL Codes
C12 ; L14 ; M21

Full CV available upon request

Contact
muriel.fadairo@univ-st-etienne.fr

Work in progress

  • “Finding Again the Right Mix ? Multi-Unit Franchising and Chain Performance”, with C. Hussler (iaelyon Magellan, Lyon, France), C. Lanchimba (National Polytechnic School, Quito, Ecuador), and J. Windsperger (University of Vienna, Austria)
  • “Should I Stay or Should I Go ? Geographic Entrepreneurial Choices in Brazilian Franchising ”, with E. Bitti (FEA/RP, University of São Paulo, Brazil), C. Lanchimba (National Polytechnic School, Quito, Ecuador), V-L. Silva (CORS, University of São Paulo, Brazil)
  • “Contract Duration and Contractual Learning : Evidence from Franchising Networks ”, with O. Chanut (COACTIS, University of Lyon/Saint-Etienne, France), M. Chaudey (GATE Lyon Saint-Etienne, France), and F. Perdreau (COACTIS University of Lyon/Saint-Etienne, France)

Forthcoming

  • “Entrepreneurial Orientation, Risk and Incentives : The Case of Franchising ”, with J. Windsperger (University of Vienna, Austria) and C. Lanchimba (National Polytechnic School, Quito, Ecuador), Small Business Economics, Available online, June 2017, (link)
  • “The Choice of Exclusive Dealing : Economic Rationales and Evidence from French Retail Chains ”, with J. Yu (Research Institute of Economics and Management, Sichuan, China) and C. Lanchimba (National Polytechnic School, Quito, Ecuador), Journal of Retailing, Available online, May 2017, (link)
  • “Franchising in Latin America”, with C. Lanchimba (National Polytechnic School, Quito, Ecuador), Handbook of Research on Franchising, Ed. F. Hoy, R. Perrigot, A. Terry. Edward Elgar, Fall 2017.
  • “Performance in Franchising Networks”, with M. Chaudey (GATE Lyon Saint-Etienne), Handbook of Research on Franchising, Ed. F. Hoy, R. Perrigot, A. Terry. Edward Elgar, Fall 2017.
  • “Strategic Groups in the French Franchising Sector”, with S. Bouzid (ISH-Lyon), M. Chaudey (GATE Lyon Saint-Etienne), F. Perdreau (COACTIS), Management and Governance of Networks, Ed. G. Cliquet, T. Ehrmann, G. Hendrikse, J. Windsperger Springer, June 2017.

News

  • « Franchising in Emerging Countries », Keynote Lecture, Workshop Franchising : Crise, Oportunidade e Internacionalização, INSPER and CORS, São Paulo, June 06th, 2017, (link).
  • « Contractual design in franchising », Invited Seminar, FEA/RP - Ribeirão Preto, University of São Paulo, Brazil, June 09th, 2017, (link)
  • « About the use of Mathematics and Statistics in the Economic Analysis », Keynote Lecture, XV Congress of Mathematics and its Applications, National Polytechnic School, Quito, Ecuador, October 3-7, 2016, (link)
  • « Spatial strategies in Brazilian Franchising ; Behavior categories and Performance Outcome » Presented by Muriel Fadairo (GATE Lyon Saint-Etienne),Co-written with : Eugênio Bitti (CORS, University of São Paulo, Brazil), Cintya Lanchimba (National Polytechnic School, Quito, Ecuador & GATE L-SE) & Vivian-Lara Silva (CORS, University of São Paulo, Brazil), 7th Beijing Normal University Business School-GATE Workshop, Beijing Normal University, Beijing, China, August 26-27, 2016, (link)
  • « The Trade-Off between Risk and Royalties in Franchise Contracting », Presented by Muriel Fadairo (GATE Lyon Saint-Etienne), Co-written with : Cintya Lanchimba (National Polytechnic School, Quito, Ecuador) & Josef Windsperger (University of Vienna, Austria), 20th Annual Conference of the Society for Institutional & Organizational Economics, Sciences Po Paris, France, June 15–17, 2016, (link)
  • « Spatial Strategies in Brazilian Franchising ; Behavior categories and Performance Outcome », Presented by Muriel Fadairo (GATE Lyon Saint-Etienne), Co-written with : Eugênio Bitti (CORS, Université de São Paulo, Brésil), Cintya Lanchimba (National Polytechnic School, Quito, Ecuador & GATE L-SE) & Vivian-Lara Silva (CORS, University of São Paulo, Brazil), 65th Annual Meeting of the French Economic Association, Nancy, June 27-29, 2016, (link)
  • « The Trade-Off between Risk and Royalties in Franchise Contracting », Presented by Muriel Fadairo (GATE Lyon Saint-Etienne), Co-written with : Cintya Lanchimba (National Polytechnic School, Quito, Ecuador & GATE L-SE) & Josef Windsperger (University of Vienna, Austria), 65th Annual Meeting of the French Economic Association, Nancy, June 27-29, 2016, (link)
  • « Franchising in Latin America ; State of the Art, Stylized facts, and Avenues for Further Research », Presented by Muriel Fadairo (GATE Lyon Saint-Etienne), Co-written with : C. Lanchimba (National Polytechnic School, Quito, Ecuador & GATE L-SE), 1st FDNEC Workshop, GATE Lyon Saint-Etienne / CORS, (International Workshop on Franchising and Distribution Networks in Emerging Countries), May 12-13, 2016, Jean Monnet University, Saint-Etienne, and Casino Group, (link)
  • « Research on Franchising & Distribution Networks in Emerging Countries : The Relevance of an Interdisciplinary Approach » (Introductory Lecture), Presented and co-written with : Marko Grünhagen (Eastern Illinois University, School of Business, U.S.A) and Vivian-Lara Silva (CORS, University of São Paulo, Brazil), 1st FDNEC Workshop, GATE Lyon Saint-Etienne / CORS, (International Workshop on Franchising and Distribution Networks in Emerging Countries), May 12-13, 2016, Jean Monnet University, Saint-Etienne, and Casino Group, (link)
  • « Strategic Groups in the French Franchising Sector », Co-written with Sofiane Bouzid (ISH, France), Magali Chaudey, (GATE Lyon Saint-Etienne), Frédéric Perdreau, (COACTIS, France) ; presented by Magali Chaudey and Sofiane Bouzid, 30th Annual ISoF Conference, International Society of Franchising, Groningen, Netherlands, June 9-11, 2016, (link)
  • Session Chair : Economics of Risk, 65th Annual Meeting of the French Economic Association, Nancy, June 27-29, 2016, (link)
  • Co-Chair : International Workshop on Franchising and Distribution Networks in Emerging Countries (1st FDNEC Workshop), GATE Lyon Saint-Etienne / CORS, May 12-13, 2016, Jean Monnet University, Saint-Etienne, and Casino Group, (link)

Past

  • “The Dynamics of Contractual Design : Determinants of Contract Duration in Franchising Networks”, with O. Chanut, M. Chaudey, F. Perdreau, Interfirm Networks ; Cooperatives, Franchising, Strategic Alliances, Springer, Ed. G. Cliquet, T. Ehrmann, G. Hendrikse, J. Windsperger, 2015, 9-34.
  • “Organizational Choices and Performance in Distribution Systems”, with C. Lanchimba, Applied Economics, 2014, 46 : 14, 1609–1623.
  • “Why Include Royalties in Distribution Contracts ? Evidence from France”, International Journal of Retail and Distribution Management, 2013, 41 : 8, 566-583.
  • “Network Integration through Franchised and Company-Owned Chains : Evidence from French Distribution Networks”, Managerial and Decision Economics, 2013, with M. Chaudey, G. Solard, 34 : 3-5, 195-203.
  • Knowledge Diffusion and Innovation Policies within the European Regions : Challenges Based on Recent Empirical Evidence”, with C. Autant-Bernard and N. Massard, Research Policy, 2013, 42 : 1, 196-210, Available online August 2012.
  • “Contractual Design and Networks Performance : Empirical Evidence from Franchising”, with M. Chaudey, Applied Economics, 2010, 42 : 4, 529–533.
  • “Contractual Design as a Determinant of Performance ; Evidence from Franchising”, with M. Chaudey, International Journal of the Economics of Business, 2008, 15 : 1, 117-127.
  • “Restrictions Verticales et Réputation des Réseaux de Franchise. Un Travail Empirique sur Données Françaises”, with M. Chaudey, Revue Economique, 2007, 58 : 4, 891-914.
  • “Restrictions Verticales et Externalité Intra-Marque en Matière d’ Effort Promotionnel : un Test Empirique sur Données Françaises”, with M. Chaudey, Revue d’Economie Politique, 2006, 116 : 6, 807-830.
  • “Franchising and Alternatives Forms of Contract to Organize Vertical Restraints : Evidence from French networks”, with M. Chaudey, Economics and Management of Franchising Networks, Springer, Ed. G. Cliquet, G. Hendrickse, M. Tuunamen, J. Windsperger, 2004, 126-144.
  • “Externalités et Politique Technologique, une Approche en Termes de Coordination Territoriale”, with N. Massard, Politiques et Management Public, 2002, 2, juin, 161-184
  • “Technology Externalities and Compromise in Innovation Policy : the European Union case”, Kluwer, Ed. M. Feldman, M. Massard, Institutions and Systems of Innovation in the Geography of Innovation, 2001, 293-308.
  • “Les Spillovers Géographiques : Réalité et Origines d’une Dimension Territoriale des Externalités de Connaissance”, with N. Massard, Connaissance et Mondialisation, Economica, Ed. M. Delapierre, P. Moati, E.M. Mouhoud, 2000, 31-39.

Recent Working Papers

  • « Spatial Strategies in Brazilian Franchising ; Behavior Categories and Performance Outcome », E.Bitti, M. Fadairo, C. Lanchimba, V-L. Silva, Working paper GATE 2016-14. (link)
  • « Optimal Monetary Provisions and Risk Aversion in Plural Form Franchise Networks ; A Model of Incentives with Heterogeneous Agents », M. Fadairo, C. Lanchimba, M.Yangari, Working paper GATE 2016-02. (link)
  • « Network Form and Performance. The Case of Multi-Unit Franchising » ; M. Fadairo, C. Lanchimba, J. Windsperger, Working paper GATE 2015-02. (link)

Ph.D Students

  • Bokova Tatiana - Title : « Economics of Distribution Networks ; Spatial Allocation Choices and Organizational Forms in France and Russia » - Forthcoming - September 2017. Co-supervision with Svetlana Avdasheva, Higher School of Economics, Moscow, Russia. (link)
  • Zingbagba Mark - Title : « Upstream and downstream disruptions along the high-value foods supply chain in emerging countries » - Since September 2015, ongoing. Co-supervision with Sylvia Saes, CORS, University of São Paulo, Brazil. (link)
  • Lanchimba Cintya - Title : « Organizational and Contractual Choices in Franchising ; Four essays on the relationship between the franchisor’s choices and the network performance ». 2011-2014. Supervision rate : 100%. Defense 04.12.2014. Graduated with Honors. French Qualification to be Associate Professor of Economics, 2015.

Scientific Coordinator

AAP UJM, 2013 ; AAP ISH 2013-2015 ; AAP UdL-USP, Program GATE L-SE/CORS, 2015-2016, Program RESODIS, INSEE, 2015-2018.