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A principal faces n agents. The principal truly likes only k <= n of these agents, but wants as many as possible of the agents to believe she truly likes them. The principal communicates with the agents by giving them public “likes,” which are observable by all the agents. We characterize the “liking strategy” that robustly maximizes the sender’s objective function. The model is applied to political campaigns, grade inflation, workplace promotions, and liking on social media.
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